Design is considered a part of the humanities and liberal arts, social and behavioural sciences, and creative and applied arts. In academic stances of the humanities, design is also viewed as the ‘science of the artificial’ where the object and the phenomena are invented by humans (Simon, 1969).

I constantly seek a ‘goodness of fit’ between artistic aspects and practical executions of numerous identities in design practice, teaching activities and scientific research processes. My involvement in various tasks sometimes represents a contrasting influence (Bennett et al., 2010). The relationships between the roles of a digital maker, a doctoral researcher, and a university educator are challenging and greatly rewarding simultaneously.